My AccountCategory: Business
Beer Wars
Research and Analysis Introduction The USA beer industry has a long commercial history. Currently, it is the biggest segment of alcoholic beverages that yields millions of dollars of sales each year. Despite the periods of lower demand, the wealth and popularity of the industry has grown dramatically. The beer market addressed many challenges and...
Current Issues Affecting Aviation Industry
Nowadays it is difficult to imagine life without air travel. Aviation industry has progressed considerably since the invention of the airplane. It has evolved into irreplaceable means of travel dramatically changing the concept of distance, providing a possibility to visit the places once considered remote. First commercial airplanes started flying...
Marketing Plan: Hydro Flasks
Executive Summary Hydro Flasks is a fun, dynamic and passionate flasks company in the US. The founders expect it to have greater-than-anticipated demand and market for Hydro flasks from local residents, institutions and restaurant investors. Its products and facilities include quality, attractive and durable water bottles, coffee flasks, beer grow...
General Motors’ Financial Statement Analysis
Introduction First of all, several words about the analyzed company should be said. As it is stated by the General Motors’ annual report: Simply stated, our objective is to make GM the world’s most valuable automotive company over time by attracting the industry’s most loyal and enthusiastic customers. (“General Motors’ Annual Report 20...
Ford and Mazda Motors Alliance
Strategic Rationale for Relationship International alliances or joint ventures between automobile manufacturers are necessary, although in many instances they do not generate profits (Luo & Tung 20007). For example, the partnership between General Motors and Isuzu has been a liability to the former company because it has been forced to continu...
Tesco’s Entry into Qatar
Introduction In order for a company to survive in the present business environment, going global is a mandatory step, since there is much to gain from the international markets. However, before a company ventures into a new host country, it needs to consider a number of success determinants in that new market. They include the relevant economic dr...
Creativity and Innovation in Nike
Introduction In a business environment, creativity and innovation have become the most important skills for the achievement of success in developed countries. Creativity, in most cases, will go hand in hand with innovation. Creativity can be defined as the capability to produce new and unique ideas, while innovation is the subsequent ability to im...
Consultant Analysis for Company Zynga
Zynga provides social video game services. It was founded in July 2007 with its headquarters in San Francisco, California. The company produces social games that operate on mobile phone platforms such as Android, Windows Phone Apple iOS, and its official website as well as through social networks such as Google+, Tencent QQ and Facebook. Zynga’s ...
Pros and Cons of Starting a Company in Today’s Market
Introduction Starting a company is a huge step and the beginning of a different lifestyle due to its inherent advantages. However, this can be a gamble given the uncertainty of today’s economy. It is therefore vital to understand benefits and challenges that come with operating the company. Running a successful firm requires skills, determination...
Netflix
This essay examines the multimedia space in the face of the Netflix company. It aims to study this particular type of companies and search the evidences that could clearly define the similar characteristics with a learning organization. In addition, the paper analyzes the role of Reed Hastings, the head of the company, in its development and techni...
Antitrust Practices and Market Power
Telecommunications Companies The Justice Department began investigating whether large U.S. telecommunications companies, for instance AT&T Inc. and Verizon Communications Inc., were exploiting the market in 2009, majorly in order to affirm the role of the government in curbing monopolistic and anti-competitive tendencies by such powerful firms....
A Career Roadmap
Simply put, consumer psychology is a scientific field that aims to find out what drives consumers to buy and use certain goods and services. Today, it behooves every successful company to hire a specialist, who would be thoroughly enlightened on the issues of consumer psychology, so as to improve its products and marketing strategies, thereby bolst...
Taste of Class: Corporate & Private Catering Company
Executive Summary Since November 20, 2010, “Taste of Class” catering company from New York City is actively serving local private and business customers. It strives to distinguish from the rest by offering excellent services that surpassing the clients’ expectations. Years spend in food and beverages industry, hotel, restaurant, and catering ...
Extra Credit FSS
As in any market, before starting a hospitality business, its owner has to be fully aware of the requirements this particular sphere has. When running a company, there is always an opportunity to either profit or face losses. Both options are possible. However, even if a business has already shown some serious signs of defeat, it still has a hope f...